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Brand NFL

Audiobook

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?


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Publisher: The University of North Carolina Press Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9780807885857
  • File size: 363757 KB
  • Release date: December 11, 2007
  • Duration: 12:37:49

MP3 audiobook

  • ISBN: 9780807885857
  • File size: 364392 KB
  • Release date: December 11, 2007
  • Duration: 12:37:42
  • Number of parts: 11

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Formats

OverDrive Listen audiobook
MP3 audiobook

Languages

English

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?


Expand title description text